Industry: Pharmaceutical
Vertical: eCommerce
Challenge: Lack of Integrated Systems for a Growing Wholesale Business. Alpha Six Three, a new wholesale distributor of e-cigarettes in New Zealand, faced significant operational hurdles due to the absence of a centralized system.
Solution: A Tailored Odoo ERP & B2B E-commerce Platform. To address these challenges, a comprehensive Odoo ERP system was implemented, along with a custom-built B2B e-commerce portal.
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Website: https://www.alphasixthree.com/
Client Spotlight: Alpha Six Three
Alpha Six Three is a dynamic and emerging wholesale distributor of e-cigarettes and related products, primarily serving local retailers in New Zealand. As a new venture, they sought to establish streamlined processes across their operations to drive growth and enhance customer satisfaction. Their core challenge was the absence of an integrated system for inventory management, order processing, and customer relationship management, hindering their ability to scale efficiently.
The Challenge: Building a Robust Digital Foundation
Alpha Six Three needed a comprehensive solution that could centralize their business operations, from contacts and inventory to sales and accounting. Crucially, they aimed to launch a professional e-commerce website with a dedicated B2B portal to serve their wholesale clientele effectively. Key requirements included:
- Integrated Business Management:
A single system to manage contacts, CRM, inventory, purchases, sales, and accounting. - B2B E-commerce Platform:
A robust online store specifically designed for wholesale customers, with features like login-only access, custom pricing, and credit limit visibility. -
Stronger Retailer Partnerships:
Streamlining processes such as order fulfillment, invoicing, and inventory tracking to minimize manual effort. - Scalability:
A solution that could grow with the business and adapt to future needs, including product variants and multiple price lists.
Our Solution: Odoo Implementation & Bespoke Web Development
Our team partnered with Alpha Six Three to implement a tailored Odoo solution, leveraging its powerful integrated modules to address their unique business needs. Our approach focused on a holistic transformation, encompassing:
1. Comprehensive Odoo Installation & Configuration
We meticulously installed and configured Odoo, integrating its core modules to create a unified business management system. This included:
- Centralized Contact Management:
Establishing a robust system for managing customer and supplier contacts, including parent-child company setups and industry-specific fields (Business Registration Number, IRD/GST, eCig License).
- Streamlined CRM:
Implementing Odoo as their primary CRM tool, enabling sales representatives to manage daily activities, track client visits, and create quotations efficiently.
- Integrated Inventory Management:
Connecting Odoo with their 3PL Online Distribution warehouse, setting up reordering rules, and tracking products by batch numbers for optimal stock control.
- Automated Purchase & Sales Processes:
Configuring Odoo to manage purchase orders, supplier bills, sales orders, and credit notes, ensuring a seamless 1-step process for incoming and outgoing goods. - Precise Accounting:
Setting up Odoo for accounting, activating audit trails, and implementing automated invoice generation upon full customer payment through the portal.
2. Custom Website Design & B2B E-commerce Development
A cornerstone of the project was the design and development of Alpha Six Three's e-commerce website and B2B portal directly within Odoo. Our expertise in website design ensured a professional, user-friendly interface that aligned with their brand identity. Key features of the B2B e-commerce solution included:
- Exclusive B2B Access:
Implementing a login-only system for portal users with valid business credentials, ensuring product prices and ordering capabilities were exclusive to wholesale customers. Guest checkout was disabled.
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Tailored Product Display:
Listing all 13 SKUs with detailed descriptions, including carton unit information, and the ability to display stock levels for low-quantity products based on specific thresholds. - Smart Pricing & Payments:
Setting up a single price list initially with expansion capabilities, restricting zero-priced product sales (replacing "Add to Cart" with "Contact Us"), and integrating payment solutions compatible with e-cigarette sales (e.g., Airwallex). Customers could choose to pay immediately or use credit terms. - Seamless Order Management:
Enabling customers to reorder previous items through the portal, with website orders initially recorded as quotes and assigned to the customer's linked salesperson. - Automated Shipping Calculations:
Configuring automatic shipping charge calculations based on customer location and product weight, with designated charges for orders below minimum lot quantities.
The Results: Empowering Growth & Efficiency
The implementation of Odoo and the development of their bespoke B2B e-commerce platform have transformed Alpha Six Three's operations, leading to significant benefits:
- Enhanced Operational Efficiency:
Automation of key processes across sales, purchasing, inventory, and accounting has drastically reduced manual workflows, freeing up valuable time and resources. - Streamlined B2B Sales
The new e-commerce website and B2B portal provide a seamless and exclusive ordering experience for wholesale customers, improving customer satisfaction and retention. -
Improved Inventory Control:
Real-time visibility into stock levels and automated reordering rules ensure optimal inventory management, preventing stockouts and overstocking. - Accurate Financial Management:
Automated invoicing, credit limit management, and audit trails provide greater financial control and transparency. - Scalable Infrastructure:
Alpha Six Three now possesses a robust, integrated system that can easily adapt to future growth, new product lines, and evolving business requirements.
Partner with Us for Your Odoo Success
This case study demonstrates our proven ability to design and implement comprehensive Odoo solutions, including sophisticated website development and B2B e-commerce portals.
If you're looking to streamline your business operations, enhance your online presence, and drive growth with a powerful ERP system, contact us today to learn how we can help you achieve similar success.
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