Starting in 2015, our logo represented our expertise in inventory management, depicting the systems we specialised in. A rebranding introduced new elements in 2020 as our services expanded.
By 2024, our growth and commitment led us to being a comprehensive Odoo ERP solution provider, leading us to a complete rebranding and a logo shift.
The Beginning.
Our journey began in 2015 as we stepped into the industry as WhichAddOn, experts in everything to do with Xero Add Ons and the Xero ecosystem. As our name indicated, our initial services revolved around deciding “Which” systems best suited our clients and “adding” them to build comprehensive solutions that helped businesses simplify their business and save time. We came to specialise in where Marlon and I had most experience at that time - inventory and accounting management processes.
Our initial logo was designed to represent this core mission. It consisted of three main colours, each symbolising the three core systems we specialised in - Xero and QuickBooks - and at the time we were considering integrating with the MYOB ecosystem, but weren't too excited about the instability of their API at the time.
Surrounding these core system colours - Xero blue and Quickbooks green - were shades representing the peripheral systems we specialised in implementing.
The logo itself featured a "+" mark, symbolising our service of “Adding” core systems and peripheral systems to build and implement the best solutions for the businesses we helped. This "+" mark was a visual representation of our commitment to enhancing and integrating systems to create tailored solutions for our clients.
The Overnight Rebranding:
Leveraging Opportunities Through Adversities.
In 2020, due to the unexpected loss of access to our domain www.whichaddon.com, we were compelled to switch to our alternate domain,www.waoconnect.com. This domain was initially purchased to offer dashboard-building services. However, WAO still stood for "Which Add On," and by that time, we had expanded our services to include integration services as well.
This overnight rebranding presented us with an opportunity to better position ourselves in the market. Our logo underwent a mild tweak to reflect another core system that we specialised in.
We introduced yellow as one of the main colours, symbolising the software N2. The yellow "+" at the bottom of the logo was among the tweaks added to the new logo.
Repositioning and Rebranding to
Better Serve Our Clients.
The final evolution of our logo took place in 2024. By this time, our services had grown beyond solution finding, choosing "add ons," and implementing and integrating systems. Our focus had shifted to becoming a comprehensive ERP solution provider, specialising in Odoo ERP. This enabled us to offer holistic Odoo-based business management solutions to our clients.
Our services now spanned from implementations to integrations, customisations, building Odoo apps, creating Odoo websites, offering marketing automation services, developing dynamic dashboards, providing data warehousing services, and more.
In early 2024, we rebranded as WAO Group, with six divisions under our wing and our mantra: "We Do Everything Odoo!" Our logo became simple and clear, with blue as our primary colour. Our digital mark was designed as a bridge, symbolising how we help businesses in their drive toward digitalization by bridging them with innovative systems like Odoo.
Our Divisions.
The Bridge to Your Success
As businesses grow, the challenges of scaling, integrating, and managing operations become increasingly complex. As you can read - we’ve been there! Navigating the twists and turns of scaling a business, adapting to market demands, and embracing change. That’s why our evolution from WhichAddOn to WAO Group is more than just a rebranding—it’s a testament to the resilience and innovation required to thrive in today’s business landscape.
Our journey mirrors the struggles many businesses face. At WAO Group, we’ve made it our mission to not only bridge the gap between businesses and technology but to walk with you every step of the way, ensuring that your journey is smoother and more successful.
If you’re feeling the weight of managing growth, streamlining operations, or navigating the complexities of modern ERP solutions, we’re here to help. Let us share the lessons we’ve learned and the tools we’ve built to make your journey easier.
Reach Out to Us Today to learn more about how we can help your business scale and thrive.
Disclaimer
The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalised advice from professionals. As our lawyers would say: “All content on WAO’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, WAO is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.
